CREATIVE TECHNOLOGIST
I design and build automated, data-driven content systems at the intersection of design and code. My focus is on turning complex, repetitive production workflows into scalable, reliable processes—so that creativity and technology reinforce each other rather than compete.
At Red Bull, I led the in-housing and automation of large-scale campaign and packshot production, building systems that generated tens of thousands of localized assets across global markets.
My work includes:
— Dynamic motion templates with rule-based layouts that adapt automatically to content
— Custom scripts and plugins for automated processing and intelligent tagging
— Data-driven render pipelines built for high-volume, fast, and consistent output
Beyond building systems, I focus on making them scalable and usable: structuring data and assets, defining standards, creating documentation, and working closely with creative, marketing, and IT teams to ensure adoption.
I started my career in video editing and gradually moved into technical motion design through automation. Today, I’m most interested in problems where system design directly shapes how content is produced at scale.